Fabletics’ Efforts to Improve Customer Experience

Fabletics is among the most popular athletic outfit brands. If you’ve been looking for clothes to wear for your workouts, then you need to read this article. We’ll discuss various things that you need to know about Fabletics. Additionally, we’ll include experiences of people who use the brand.

Fabletics sell trendy athletic apparel at affordable prices. They offer great discounts to customers on their first purchase. Kate Hudson, the co-founder of Fabletics, aims to provide garments that make customers feel comfortable and sexy.

VIP Membership

2-3 articles of clothing from Fabletics go for about $100. The company has a VIP member subscription service that offers great discounts to VIP shoppers. Instead of paying $100 for an outfit, VIP members pay $49.95, which is 50% of the selling price. All VIP purchases include free shipping. So, members don’t have to incur additional costs after buying from Fabletics.


To become a Fabletics VIP member, you need to take a LifeStyle Quiz. You can take the quiz on their site. Once you become a member, Fabletics will recommend new outfits to you based on your workout preferences and fashion style. Additionally, they’ll send you handpicked athletic garment on the first day of each month. Outfits for all VIP members start at $49.95. VIP members are required to log in between the first and fifth of each month to make a selection or “skip the month.” If you don’t take any action by 6th of the month, you’ll be charged $49.95. Customers are allowed to skip as many months as they wish. You can cancel your membership at any time.


Consumer experience


Fabletics are friendly to their customers. They offer high-quality products at great discounted prices. If you order online, you don’t have to worry about the sizing as they’ll make sure you receive the right size.


The customer service at Fabletics is good. They always resolve issues raised by customers. The company also offers prompt responses to inquiries. Additionally, their delivery is fast and impressive. If you’re not satisfied with your order, you can exchange the outfit.


The reverse showroom technique

Brand recognition is a great way to get more customers. Fabletics’ online brand store has offered them high market exposure. E-commerce marketing is the first step of implementing the reverse showroom technique. Fabletics has built a high-value brand by selling items at half cost to VIP members and new customers. The membership program has brought success to the brand. It has also helped build strong customer relationships.