Fabletics is a company that is dedicated to making sure that people are able to get the shopping opportunities that are right for them. Fabletics is run by a team of strong leaders headed up by Kate Hudson and that has given the company the chance at making a difference for the people who they provide clothing to. It has also given the majority of their consumers the chance to get the clothes that they need without ever having to worry about leaving their homes. Everyone can take the style quiz and find the perfect outfit for themselves without ever having to battle the crowds at the mall.
The only way that people used to be able to shop with Fabletics is through their website. When people go to the site, they are prompted to take the style quiz. This quiz will help the stylists figure out what type of activities the customers do, what clothes they are interested in and even what size they need to receive with their clothing options. It is an easy quiz but one that will provide a lot of insight to the stylists. From there, they can choose from a few options and are sent their clothes on a regular basis.
While this model has worked well for Fabletics, they recently opened up flagship brick and mortar stores. These are in big city areas and cater to people who do want to shop in a mall environment. This adds another aspect to the shopping experience and gives even more women a chance to enjoy Fabletics. Now, those who want to shop offline are able to do so through these stores that Fabletics has created for people to be able to take advantage of while they are in malls and other locations.
Even more recently, Fabletics started to sell their clothing on Amazon. They chose this avenue so that they would not have to compete with their own website from a different site and so that they would be able to reach those who didn’t want to shop on their own site. It was a major change in the way that things were done with the company and made it easier for everyone to get what they needed. The introduction of this marketplace also gave more people a chance to have faster shipping thanks to the Amazon shipping method that is much quicker than others.