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Desiree Perez: The Heart of Roc Nation

The entertainment industry is one of the toughest ones to crack into. Whether you are behind the scene as a producer or in the spotlight as the talent the odds are severely stacked against you. This is an industry that often chews people up and spits them out. There is always someone willing to do anything to take your position. Couple all of this with the fact that you’re a woman in this highly competitive male dominated industry and the pressure to succeed is really on and learn more about Des Perez.

This is the reality entrepreneur, producer, and talent manager, Desiree Perez deals with on the regular. She has survived where many have tried and failed and continues to do so. Those who know who she is knows her as the woman behind the scenes of of Jay Z’s Roc Nation. she has been a part of the mogul’s business circle for 22 years and counting. She wears many hats within the business. No matter the job she always comes out on top.

She is vital to Roc Nation’s inner workings. She has negotiated and closed important multi-million dollar deals. She is largely credited with negotiating the $25 million Samsung collaboration to promote Rihanna‚Äôs Anti tour. It is reason like this that she is one of Jay Z’s most trusted business associates. He holds her in high esteem and values her opinion completely. She and her husband are both members of the powerful Hova Circle of Influence and what Des Perez knows.

Desiree Perez makes succeeding in a male dominated industry look much easier than it is. Many women looking to thrive in the industry can look up to Perez as a positive female role model. What she has accomplished is staggering when you take time to consider how tough the industry is and the discrimination she faces every day as a woman and more information click here.

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