The appointment of Luiz Carlos Trabuco as the president of Bradesco marks a new chapter, not only in the professional career of the company veteran. It marked a new chapter for Bradesco; one of Brazil’s leading private banks in terms of asset value and market share. Having dedicated his whole professional career to Bradesco and its affiliates, Mr. Cappi’s longevity at the company has led him to rise through the ranks of Brazil’s corporate sector. For Bradesco, it is an opportunity to forge ahead in an economy that has recently suffered some turbulence. Moreover, it comes on the backdrop of close to a decade of operational strategy built primarily around acquisition of banks by Bradesco to build its value and market share.
Constricted by market forces and taking over the leadership of his predecessor Márcio Cypriano, Luiz Carlos Trabuco embarked on building internal growth. His organic growth strategy is hinged on opening an additional 211 branches of Bradesco to add to the burgeoning operational presence.
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Loyal Services at Bradesco
Luiz Carlos Trabuco boasts of over four decades of experience in the financial services industry. Impressively, he has spent all these years working at Bradesco where he has made telling impact in the company’s management and operational and financial successes. Starting out in 1969 as a clerk at the bank’s branch in Mirilia branch, Mr. Cappi worked his way up the Brazilian corporate by continuously taking on leadership challenges at Bradesco. Within two years, he had been promoted and moved to Sao Paulo. By 1984, he was serving in one of the company’s senior positions at its headquarters: marketing director. From there, his career took an even sharper upward turn.
After moving to the company’s pension division in 1992 to serve as its executive director, he was soon promoted to the presidency of the subsidiary. He served in the position up to 1998 before moving to Rio de Janeiro to head Bradesco Seguros, first as vice president and then president. He still serves in this position. He has lent his experience and expertise to various organizations including Bradesco Vida e Previdência SA where he serves as the president. He is also a board member at Fenasaúde and a member of several other local and international industry-based organizations.
Towards Award-winning Leadership at Bradesco Seguros
While Luiz Carlos Trabuco Cappi enjoyed working in Sao Paulo, it is his leadership track record at Bradesco Seguros that saw him earmarked for future executive leadership at Bradesco. His tenure was marked by significant operational and financial successes including doubling Bradesco Seguros’ value and increasing its market share in Brazil and Latin America. The insurance subsidiary became a leading contributor to the parent company’s finances too. Luiz Carlos Trabuco Cappi even won Insurance Personality of the Year Awards in 2003 when he was made the subsidiary’s president. He also won the same award in 2007.
Academic Background: Psychologically Prepared for Success
Luiz Carlos Trabuco Cappi is a leader whose vast experience and solid academic background have provided him a solid foundation in a highly competitive and uncertain economic environment. He graduated with a Bachelor of Arts degree in Philosophy and a postgraduate degree in sociopsychology from the University of São Paulo and São Paulo School of Sociology and Politics, respectively. His relatively short stint as Bradesco’s president has seen win the prestigious 2015 Entrepreneur of the Year in the Finance category, which is awarded by Dinheiro. His track record at the company includes the $5.2 billion acquisition of HSBC and setting up of a corporate university to train future corporate leaders.